Privacy Policy

1. Who we are

California Heating & AC Repair is a trade name of Craftline Renovations, Inc., a California corporation holding CSLB License #999179, operating from 7257 N Maple Ave, STE 107, Fresno, CA 93720.

In this policy, "we", "us" and "our" mean Craftline Renovations, Inc. trading as California Heating & AC Repair. "You" means anyone who visits our website, contacts us, or uses our services.

We are the business responsible for the personal information described here. If you want to reach us about privacy, the details are at the bottom of this page.

2. Information we collect

Information you give us

• Contact details — your name, phone number, email address and service address, when you book service, request a quote, submit a form or call us.
• Service information — what your system is doing, equipment details, model and serial numbers, warranty status, and the history of work we have performed.
• Payment information — processed by our payment provider. We do not store full card numbers on our own systems.
• Financing applications — if you apply for financing, that application is submitted to and assessed by a third-party lender under their own privacy policy, not ours.
• Job applications — anything you send us through our careers page.
• Communications — the content of emails, texts and recorded calls between us.

Information collected automatically

• Device and browser data — IP address, browser type, operating system, screen size and referring page.
• Usage data — pages viewed, time on page, links clicked, forms started and completed, and scroll behavior.
• Approximate location — derived from IP address, generally at the city level.
• Advertising identifiers — cookie and pixel identifiers used to measure advertising performance.
• Call metadata — the number you called from, the number you dialed, call time, duration, and which advertisement or page led you to call.

Information from other sources

• Advertising platforms — aggregate and campaign-level data from Google and Meta about how our ads performed.
• Review platforms — reviews you choose to publish about us publicly.
• Referrals — where a landlord, property manager, home warranty company or family member arranges service on your behalf.

3. How we use your information

We use personal information for the following purposes, and not for unrelated ones:

• Providing service — scheduling, dispatching, diagnosing, quoting, performing work, invoicing and following up.
• Communicating with you — appointment confirmations, arrival notifications, quotes, invoices, receipts and answers to your questions.
• Warranty and records — registering equipment, supporting warranty claims, and maintaining the service history you may need years later.
• Quality and training — reviewing recorded calls and job documentation to improve how we work.
• Advertising and measurement — understanding which advertising produces genuine inquiries so we spend money sensibly.
• Improving the website — analyzing which pages help people and which do not.
• Safety and legal obligations — permits, code compliance documentation, tax records, insurance, fraud prevention and responding to lawful requests.

4. Call recording and call tracking

We use CallTrackingMetrics, a third-party call tracking and analytics service, to manage our phone lines. This means several things you should know.

Calls may be recorded

Inbound and outbound calls with our tracking numbers may be recorded and, in some cases, automatically transcribed. We do this for quality assurance, training, dispute resolution and to keep an accurate record of what was discussed and agreed about your system.

Call tracking numbers

We use different phone numbers in different advertisements and on different pages so we can tell which marketing actually generates calls. When you call one of these numbers it routes to our normal office line. We record which number you dialed, which page or advertisement you were looking at, your phone number, and the time and duration of the call.

What happens to recordings

• Recordings and transcripts are stored by CallTrackingMetrics on our behalf under their agreement with us.
• Access is limited to people in our business who need it for the purposes above.
• Call outcome data may be shared with advertising platforms in aggregated or hashed form to measure which campaigns produce real customers.
• You can ask us to delete a recording of a call you were part of, and we will do so unless we are required to keep it for a legal or contractual reason.

5. Text messaging

We use text messaging because it is often the fastest way to tell you a technician is on the way. How we use it depends on the kind of message.

Stopping messages

• Reply STOP to any message to stop further messages of that kind.
• Reply HELP for assistance, or call us on (559) 520-4240.
• Message and data rates may apply, depending on your mobile plan.
• Message frequency varies with your service activity.
• Opting out of marketing texts does not stop transactional messages about an appointment you have booked.

We do not sell or share your phone number with third parties for their own marketing purposes. Consent to receive text messages is not a condition of purchasing anything from us.

6. Advertising and analytics

We advertise on Google and Meta, and we measure whether that advertising works. That measurement involves sharing some data with those platforms.

Tools we use

What this means in practice

• These tools may set cookies or similar identifiers in your browser.
• They allow us to show advertisements to you on other websites and platforms after you have visited ours. This is called remarketing.
• Server-side conversion data, including hashed contact details, may be sent to advertising platforms so they can match a conversion to an ad click. Hashing means the platform receives a scrambled value rather than your actual email or phone number.
• Offline conversion data — for example, that a booked appointment resulted in completed work — may be uploaded to advertising platforms in hashed form to measure campaign performance.

Opting out at the platform level

You can also limit advertising personalization directly through Google's Ads Settings and Meta's Ad Preferences, and most browsers offer controls over cookies. Doing so may mean you still see advertising, just less relevant advertising.

7. Cookies and similar technologies

Cookies are small files stored by your browser. We use them in four broad categories.

• Strictly necessary — required for the site to function, including security and form submission. These cannot be switched off.
• Performance — help us understand how the site is used so we can improve it.
• Functional — remember preferences so the site behaves sensibly on a return visit.
• Advertising — used for measurement and remarketing as described in section 6.

Most browsers let you refuse or delete cookies through their settings. Blocking strictly necessary cookies may stop parts of the site working, including our booking form. We also honor the Global Privacy Control signal where your browser sends one, treating it as a request to opt out of the sharing described above.

8. Who we share information with

We share personal information only in the circumstances below. We do not sell it for money to anyone.

9. Your California privacy rights

If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act gives you the following rights. We will not discriminate against you for exercising any of them — your pricing, your service and how quickly we come out will not change because you made a request.

You may also designate an authorized agent to make a request on your behalf. We will ask for proof of that authorization and may ask you to verify your own identity directly.

10. How to exercise your rights

To make any request described in section 9, contact us using the details at the bottom of this page. The fastest route is email, but you can call if you prefer.

• What to include — enough information for us to verify who you are and identify your records, and a clear statement of what you are asking for.
• Verification — we will ask you to confirm details that match what we already hold. We ask for this to protect you, not to obstruct you, and we will not use the information for any other purpose.
• Timing — we will confirm receipt within 10 business days and respond substantively within 45 calendar days. If we need more time we will tell you why and how long we expect to take.
• Cost — free, unless a request is manifestly unfounded or excessive, in which case we will tell you before doing anything.

11. How long we keep information

We keep personal information for as long as it is needed for the purposes described in this policy, and then for as long as we are required or permitted to keep it.

• Service and equipment records are kept long-term, because warranty claims, code compliance questions and repair history matter years after the work.
• Financial records are kept as required by tax and accounting obligations.
• Call recordings are kept for a limited period for quality and dispute purposes, then deleted on a rolling basis.
• Website and advertising data is kept according to the retention settings of the platforms described in section 6.
• Job applications are kept for a reasonable period in case another suitable role arises, unless you ask us to delete them.

12. Security

We take reasonable measures to protect personal information, including access controls limiting who in our business can see what, encrypted transmission on this website, and contractual obligations on the service providers who process data for us.

No method of transmission or storage is completely secure, and we will not claim otherwise. If a breach affects your personal information, we will notify you as required by California law.

13. Children

Our services are for property owners and occupants, and this website is not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, contact us and we will delete it.

14. Third-party links

This website links to other sites, including manufacturers, financing partners, utility programs and review platforms. Once you follow a link you are on someone else's site, subject to their privacy practices rather than ours. We are not responsible for their content or their handling of your information, and we would encourage you to read their policies.

15. Changes to this policy

We may update this policy as our practices, the tools we use, or the law changes. The effective date at the top shows when the current version took effect. Material changes will be reflected in an updated effective date, and where the change significantly affects how we handle your information we will make a reasonable effort to tell you directly.

See also our Terms of Service.